Luminous Professional Detailing

Logo and branding elements for Luminous Professional Detailing, a Cleveland-based small business. Client wanted a logo and brand identity for his growing auto detailing business. References he provided included badge-icon logos and logotypes that were minimal in style and easy to consume/translate to various platforms. Final design draws from electrical/industrial inspiration to provide a simple and masculine brand identity that’s reminiscent of high-voltage warnings.

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