Parker Hannifin is a sprawling and continuous project, that involves content creation and management; scheduling and implementation; web design and development; tracking and analytics; and client liaising. Content is curated and scheduled for eight different market division landing pages using a content curation software; content is continuously updated in Parker’s marketing platform; and then made live for user interaction.
Social media is scheduled monthly, and unique IDs are given to each piece of content for click-tracking. Content is published on multiple social platforms, including Twitter. Graphics to accompany content is also created on an as-needed basis. Please see mini-infographics for examples.
Redesign of landing pages is currently in progress, which will use curation software APIs to update approved content and publish to the landing pages in real time. First iteration of this redesign can be seen here.