Job Description

Our Company: We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It’s an exciting time to be a part of H&R Block! What you'll do...:

The  Adobe Target Architect & Testing Lead is a senior, autonomous role responsible for owning Adobe Target as the enterprise personalization and experimentation platform. This leader will drive the end-to-end testing strategy – from roadmap planning through execution and analysis – applying rigorous statistical methodologies to optimize digital experiences. Serving as a  strategic architect and  experimentation expert , they will work across marketing, analytics, and technology teams to deliver  data-driven insights and measurable business impact. The ideal candidate brings deep expertise in Adobe Target, testing methodologies, and marketing analytics, and can seamlessly translate data into strategic action.  

 

Day to day, you'll...

 

• Architect and manage the Adobe Target platform configuration and governance across web and media channels, ensuring seamless integration with Adobe Experience Platform (AEP), Real-Time CDP, Adobe Launch/WebSDK, and related systems for scalable personalization

• Develop and maintain a  testing and personalization roadmap aligned with marketing objectives, continuously identifying new optimization opportunities and prioritizing high-impact experiments

• Design and execute A/B, multivariate, and AI-driven (e.g. multi-armed bandit) tests using Adobe Target

• Apply rigorous  statistical methods (e.g. proper sampling, significance testing, incrementality analysis) to ensure each experiment is valid and yields reliable insights

• Analyze test results and  translate data into clear insights and recommendations

• Deliver compelling readouts of experiment outcomes to stakeholders – highlighting key learnings,  ROI impact , and recommended campaign or product optimizations

• Collaborate with cross-functional teams – including Marketing Strategy, Marketing Ops, Product Management, Strategic Analytics, UX/Design, and IT – to align on test hypotheses, target audiences, and KPIs

• Oversee the implementation of test campaigns and personalized experiences

• Partner on cross-channel measurement initiatives to incorporate Adobe Target findings into broader analytics

• Leverage Customer Journey Analytics (CJA) and marketing mix modeling (e.g. Adobe Mix Modeler) to connect on-site experiment results with omni-channel attribution and forecasting efforts, ensuring test learnings inform overall marketing strategy

• Mentor and guide team members on testing best practices and Adobe Target usage, and evangelize data-driven decision-making across marketing teams  

What you'll bring to the team...:

Education:

• Bachelor’s or Master’s degree in Marketing, Statistics, Data Science, or a related field

Work Experience:

• 5+ years of experience in digital A/B testing, personalization, or marketing analytics, including demonstrable success  leading complex testing programs
• Extensive hands-on experience with  Adobe Target for personalization and experimentation at scale
• Strong working knowledge of the Adobe Experience Cloud ecosystem – including Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Launch/WebSDK – and how these integrate with Target for data-driven personalization
• Solid foundation in statistical modeling, test design, and experiment analysis (e.g. confidence intervals, lift measurement, multivariate testing design). Ability to design tests for  statistical validity and interpret results with rigor.
• Proficiency in analytical and data tools such as SQL, Python/R, and Tableau
• Excellent communication and presentation skills, with the ability to  translate complex data into strategic insights and persuasive storytelling for both technical and non-technical audiences
• Self-starter with demonstrated ability to  lead projects independently and drive results with minimal supervision
• Strong organizational and project management skills to juggle multiple experiments and deadlines in a fast-paced,  data-driven environment
• Strong cross-team collaboration abilities

It would be even better if you also had...:

• Experience with advanced Adobe Experience Cloud components such as AEP and Real-Time CDP for audience segmentation and identity management

• Familiarity with Adobe Launch and WebSDK for deploying Target activities, with ability to perform tag QA and use debugging tools (e.g. Adobe Experience Platform Debugger, Chrome DevTools) to validate personalization deployments

• Ability to collaborate with IT and MarTech partners on capacity planning, release cycles, and implementation readiness for new personalization capabilities

• Exposure to media mix modeling, customer segmentation techniques, and predictive analytics

• Familiarity with related marketing and workflow platforms such as Adobe Workfront (for managing marketing projects) and Salesforce Marketing Cloud or CRM systems  

Why work for us: Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You’ll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being.

Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com .

Equal Opportunity Employer : H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law. Pay Range Information: The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range: $89,800.00 - $134,700.00/Yr. Sponsored Job: #hrbjob

Job Tags

Minimum wage, Temporary work, Work experience placement, Local area,

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